MLS Multiple Listing Service
Posted by Carl Eschenburg on Friday, March 25th, 2011 at 10:32am.M·L·S | acronym | Multiple Listing Service
A multiple listing service or "multi-list" is a private forum in which participating member brokers and REALTORS® share information about real estate they have available for sale or lease. In years past the MLS was a literally a book that held paper listing tickets detailing area listings of "Cooperating Brokers". Today the MLS has evolved into a network of sophisticated computer databases offering both private (members only) and "public" access.
By listing properties in this forum agents are able to market them directly to a very large and focused audience: the thousands of area agents who represent actively shopping buyers.
As a listing agent the primary objective is, and always should be, effective marketing of a client's property. Simply put:
If no one knows your home is for sale then it will never sell.
The MLS is an effective way to introduce a new home to the market because it leverages the relationships of thousands of buyers working with area agents who may not be part of your listing agent's company.
Since the Michigan Multiple Listing Services require a professional designation for subscription and because Michigan is a Buyer's Agency State, having your home listed on MLS assures you that area professionals will be exposed to your home and have the opportunity to review and present it to buyers your listing agent would not otherwise have access to.
While there are many additional marketing and advertising tools needed to effectively sell a home in today's challenging market, the Multiple Listing Service is an essential tool agents should be using. Be sure when selecting an agent to list your home that he/or she is a member of at least one MLS, and is willing to list your home quickly and accurately using this resource.
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